Privacy Policy
Last updated: December 25, 2025
This Privacy Policy explains how Apex Play (“we,” “us,” or “our”) collects, uses, and shares information when you visit or play our browser games (including Apex Dice RPG — Kingdoms) on this site.
Information we collect
- Account information (optional): If you create an account for cloud saves, we collect the email address you provide and authentication metadata required to sign you in.
- Game save data (optional): If you use cloud saves, we store your game progress/state so you can load it from another device.
- Basic technical data: Your browser type, device information, IP address, and approximate location (derived from IP) may be processed by our infrastructure and service providers for security and performance.
- Cookies and similar technologies: We and our partners may use cookies/local storage to keep you signed in, remember preferences, measure traffic, and serve ads.
How we use information
- Provide and operate the site and games (including cloud saves).
- Maintain security, prevent abuse, and troubleshoot bugs.
- Improve gameplay experience and site performance.
- Serve and measure advertising (if enabled), including limiting repetitive ads and reporting ad performance.
Cloud saves and accounts
Cloud saves are optional. If you don’t sign in, your progress may be stored locally in your browser (and won’t follow you to other devices). If you do sign in, your save data is stored in our database so you can load it elsewhere.
Advertising (Google AdSense) and third parties
We may use third‑party advertising services (such as Google AdSense) to display ads. These services may use cookies or similar technologies to measure ad performance and, depending on your settings/region, to personalize ads.
- Ad measurement: ad views, clicks, and related device identifiers may be used to measure effectiveness and prevent fraud.
- Personalization: in some regions, personalization may require consent and may be limited based on your choices.
Your choices
- Cookies: You can control cookies via your browser settings. Some site features (like sign‑in) may not work correctly if cookies are disabled.
- Ad settings: If Google ads are shown, you can manage ad personalization using Google’s ad settings and opt‑out tools.
- Account and saves: You may request deletion of your cloud save/account data by contacting us (see “Contact”).
Data retention
We retain cloud save data for as long as your account remains active or as needed to provide the service. We may retain limited logs for security, analytics, and troubleshooting for a reasonable period.
Children’s privacy
Our site is not intended for children under 13. If you believe a child has provided personal information, contact us and we’ll take appropriate steps.
International visitors
If you access the site from outside the United States, your information may be processed in the United States or other locations where our service providers operate.
Changes to this policy
We may update this policy from time to time. We will revise the “Last updated” date above when changes are made.
Contact
For privacy questions or requests (including account/save deletion), please contact us through our main website contact options at apextsgroup.com.